Portfolio | Jasmine's Portfolio

The Portfolio Section

(aka the good stuff)

This isn’t everything I’ve done. It’s just the work that feels the most like me. You’ll find projects from Zeni, freelance collaborations, and past roles that challenged me and shaped how I create.

Zeni — Content

I’ve contributed to almost every word on zeni.ai , including blog posts, case studies, landing pages, product guides, and webinars....

Jasmine Black

1 min read

Zeni — Website Refresh

Problem: Our website presence wasn't resonating with our ICP. We could tell because of how low our 'schedule demos' were on the home...

Jasmine Black

1 min read

Zeni — Mini Mic Series

A creative event activation I conceptualized and brought to life. The mini mic series is designed to spark conversations, drive booth...

Jasmine Black

1 min read

How I helped 3x Zeni’s SEO channel performance

From Q3 2024-Q1 2025, I led the strategic overhaul of Zeni’s SEO channel in close collaboration with an SEO expert. My focus was...

Jasmine Black

1 min read

Freelance Work

Outside of my full-time role, I collaborate with founders, consultants, and creatives on projects that need a clear voice and smart...

Jasmine Black

1 min read

All Companies — Favorite Creative Projects

Sure, I geek out over SEO strategy, dig deep into product positioning, and live for a good editorial calendar. But some of my favorite...

Jasmine Black

2 min read

Cognira – Content

All work by Jasmine Black can be found on Cognira's website: Blogs: https://cognira.com/blog/ White Papers: https://cognira.com/whitepap...

Jasmine Black

1 min read