How I helped 3x Zeni’s SEO channel performance
- Jasmine Black
- May 27
- 1 min read
From Q3 2024-Q1 2025, I led the strategic overhaul of Zeni’s SEO channel in close collaboration with an SEO expert. My focus was identifying high-opportunity areas, translating market trends into actionable content strategies, and ensuring each piece of SEO copy became a well-branded asset on our site.
🧠 My Role
Strategy-first approach — Mapped top-performing SEO tactics in the market to Zeni’s growth goals
Performance analysis — Regularly reviewed traffic and MQL metrics to guide priorities
Cross-functional execution — Partnered with design to elevate copy into high-converting branded content
Site integration — Managed updates across the website, from metadata to new pages
Report from Q1 2025
MQL performance
June to February | 3x increase in organic search MQLs (18 > 53/mo) |
YoY performance
| Q3 2024 - Q1 2025 | Q3 2023-Q1 2024 | % improvement |
Companies won | 19 | 12 | 58.3333% |
Revenue | $530, 251 | $214,518 | 147.183% increase |
How this was achieved
Blog optimization: Rewrote and refreshed high-potential blog posts with updated keywords, formatting, and visuals
New content: Published net-new blogs and long-form landing pages targeting high-intent industries and locations
Website enhancements:
Updated product/service pages to improve keyword targeting
Added CTA-driven blogs at the end of core pages
Optimized homepage titles and meta descriptions
Expanded nav and footer with high-value resources
Interactive tools: Launched calculators and templates to drive backlinks and engagement
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