Zeni — Website Refresh

Problem: Our website presence wasn't resonating with our ICP. We could tell because of how low our 'schedule demos' were on the home page.

Solution: Founders don’t need another pitch. They need to see what’s possible. This experience reflects their reality and reveals how Zeni makes finance feel smarter, easier, and surprisingly cool.

Goal: Take our messaging and positioning to the next level! 📈 Attract more visitors through SEO & website performance and get more MQLs.

Results: 🚀 Demo requests jumped 300% when we compare this year (Jan 1-Apr 20, 2025) to last year (Jan 1-Apr 20, 2024) — from 41 to 164. 📈

Before Screenshots

After Screenshots