All Companies — Favorite Creative Projects

Sure, I geek out over SEO strategy, dig deep into product positioning, and live for a good editorial calendar.

But some of my favorite moments in marketing have come from the creative side...where storytelling, humor, and a little experimentation take the lead.

From turning founder insights into mini mic interviews to making memes about bookkeeping, here are a few projects that reminded me why I love what I do.

Zeni

At Zeni, I’ve had the chance to build brand moments that actually connect.

Zeni Mini Mic Series

I launched the Zeni Mini Mic Series with one goal: create real, 1:1 connections with startup founders and operators—without selling to them.

Instead of pitching Zeni, I used short, casual interviews to spark organic conversations around financial pain points. We filmed on-site at events like SaaStr, asking questions founders actually cared about: What’s been your biggest finance headache? How do you really feel about your books? That authenticity opened the door to share how Zeni could help—without a hard sell.

The results?

✅ One direct closed-won customer from an interview

📈 A big boost in engagement across LinkedIn & Instagram

🎥 Valuable social content that felt human, not corporate

This project was a blend of brand building, customer research, and content strategy!

A few of my interviews:

1. https://www.linkedin.com/posts/zeni-ai_zeni-x-avoma-mini-mic-interview-activity-7240034255433560064-M4zF?utm_source=share&utm_medium=member_desktop&rcm=ACoAACDptXMBY5Vd4IZiY4KCXWsKuYSrZPrDBMc

2. https://www.linkedin.com/posts/zeni-ai_mini-mic-with-founders-say-hi-to-lana-activity-7189313250562301953-ltuC/

Meme Mondays

And on the lighter side? I launched our weekly Meme Mondays on LinkedIn—turning AI bookkeeping pain points into punchlines (and yes, our engagement loved it).

Blending humor and humanity is how we’ve made finance feel a little less... dry.

Cognira

As a marketing leader at a startup, wearing many hats was part of the job—and one of my favorite hats was event planning.

I had the opportunity to lead our presence at NRF 2022, an event with over 16,000 attendees. From booth design and messaging to the on-site experience and post-show strategy, our small but mighty marketing team ran the show.

Bringing Cognira to life on the floor of Javits Center was no small feat—but it was one of those moments that reminded me just how powerful great marketing (and teamwork) can be.

McKesson

As an intern focused on internal communications, I got the chance to host my first-ever event: McKHackathon!

From designing the logo to planning and running the entire event, I was trusted with full ownership—and it became a monumental moment in young Jasmine’s career. While my role was in comms, this experience gave me a glimpse into the world of marketing—and I was hooked.

Scroll through to see the logo I created and a few snapshots from the big week!

My first (ever!) creative project

My senior year of high school, I created a new addition to the feature page of the school newspaper: OC Captured. Essentially, I wanted to provide a connection between students by displaying their personal, and thoughtful stories on social media. Watch my video to learn more.