Zeni — Mini Mic Series

A creative event activation I conceptualized and brought to life. The mini mic series is designed to spark conversations, drive booth traffic, and boost LinkedIn engagement in a fun, memorable way.

🎤 What It Is

A roving mini mic series filmed on the event floor, where I interviewed founders and finance folks with light, conversational questions about business and bookkeeping. Think: street-style interviews!

🎯 Purpose

• Create social buzz around Zeni at events

• Drive foot traffic to the Zeni booth

• Encourage attendees to visit our website live from their phones

• Increase impressions and engagement on LinkedIn

📈 Results

• Avg. impressions per video: 2,406

• Avg. impressions for a standard post: 641

• Lift: +275% increase in reach per post

• Closed-won pipeline: Directly led to a signed customer after an on-the-spot interview and booth visit

🔗 Watch It in Action

• Say hi to Brent

• Meet Suzie

• Zeni x Avoma