Hey! 👋
a bit about me
Hey, I’m Jasmine, a content leader with experience across SaaS, fintech, healthcare, and government. I love to dig into the product, the market, and the customer mindset to craft content that actually connects. From strategy to storytelling, I build content that isn't just clever, but customer-driven and conversion-focused.
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I didn’t exactly dream of becoming a B2B content marketer (who does?), but somewhere between writing SEO landing pages and launching meme-fueled campaigns, I found my thing. Working with the right teams and products helped me realize just how creative this work can be, and how good storytelling can make even the driest topics (looking at you, finance) feel fresh, human, and surprisingly fun.
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When I’m not writing, you’ll find me outside — mountain biking, running, backpacking, or on the trails with my rescue pup, Abi. The outdoors is where I recharge.
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Let’s make B2B marketing a little sexier, shall we?